Insurance Counseling Services (ICS) is a program of the Primaris Foundation*. ICS is a part of the Cover Missouri Coalition.

The ICS team of certified counselors works with mid-Missourians to help remove the barriers to accessing health insurance and health care. Our services are free and we will never try to sell you anything. We are here to provide resources and tools to help you better understand all of your options.


*Founded in 2005, the Primaris Foundation is based in Missouri and is dedicated to being the trusted resource for helping individuals maximize their access to healthcare and benefits. Driven by a passion for improving the lives of others and building better and healthier communities, the Foundation empowers individuals to make informed decisions about their healthcare choices through direct one-on-one assistance, outreach opportunities, and education programs. Learn more here.

Note: Our policy related to how our counselors may access, use, and retain consumer information is outlined on our Consent Form. We neither gather nor use personal or health information about consumers via our website. We will never sell you anything. Our assistance is free and unbiased.